Posted on 21 May 2025

WWF-Vietnam would like to inform interested consultants regarding the clarification of the Request for Proposal: "Develop a Communication and Branding Strategy for an Energy Project" Through this document, all questions received up to May 20, 2025, have been compiled and clarified, which can be found as follows:

Questions/ Request for clarifications	Clarification from Purchaser
Q1: What is the relationship between the overall project communication plan and the two specific plans for donor engagement and MAF visibility?	The overall project communication plan serves as a foundation that guides the specific comms strategies for donor engagement and MAF visibility. It establishes consistent messaging and objectives that align with the project's goal, ensuring that all communication efforts are cohensive. the donor engagement plan focuses on fostering relationship and providing updates that highlight project impact and promoting the project's achievements. The specific plans work in harmony with the overarching communication strategy to enhance awareness, build trust, and effectively convey the project's value to both donors and the broader corporate community/ industries.
Q2: Which audience groups does WWF want to target when promoting the visibility of MAF in Viet Nam?	Key target groups: 1) Companies in target industries (including company owner, staff), more specificaly Textile & Apparel and Food & Beverage sectors, then to wider industries for scaling up decarbonization solutions; 2) Gov (Decision-making gov officers) to engage in decarbonization pathways development
Q3: If the campaign is a success, in short term, what level of engagement from donors and visibility of MAF in Vietnam is expected?	For project donor, refer to Funding Partners here: https://mitigation-action.org/about/partners/. It is expected that representative from donors' embassies in Vietnam will be participating (and making speeches) to show engagement.
Q4: How long is the communication and branding strategy built for?	For 5.5 years, as soon as the full project proposal is approved by MAF, expected from Oct 2026
Q5: What is the intended timeframe or period that each communication plan should cover?	Based on project activities and project components, to be discussed with WWF in next round
Q6: Besides office templates (reports, leaflets, newsletters, and PPT templates), are there any other specific types of communication materials that the brand guideline should address?	Logo badge and usage guide
Q7: Which partners typically use brand guidelines in this project, other than WWF and MAF?	Other than WWF, key project partners will use brand guidelines, including: VCCI, VITAS, VBA, VNBA, and MOIT
Q8: Besides WWF, are there any other partners/ donors that will provide feedback on the deliverables? Who will be the facilitator for the feedback process?	Besides WWF, project donor (MAF) will provide feedback on the comms deliverables to WWF, then WWF will consolidate and facilitate this process with consultant
Q9: What is the approximate budget range that WWF has for this consultancy or intends to spend on future campaigns builts from communication plan?	Consultant is expected to propose budget proposal for this package

Consultant are kindly requested to frequently visit this page to stay updated on the clarification questions received by the purchaser.

Interested consultant can find more information about the mentioned tender at the following link: https://vietnam.panda.org/en/get_involved/jobs/?391681/WWF-VIET-NAM-CALL-FOR-PROPOSALS-DEVELOP-A-COMMUNICATION-AND-BRANDING-STRATEGY-FOR-AN-ENERGY-PROJECT-FY25